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PROGRAM CATEGORY WINNERS
Community Relations: Associations/Nonprofit Organizations
- Skyline
- Actuaries - Risk is Opportunity.: The Revitalization of a Profession's Brand
- The Society of Actuaries and GolinHarris
Institutional Programs: Non-profit Organizations
- Skyline
- Imagine, Invent, Inspire: Museum of Science and Industry Celebrates 75 Years
- Museum of Science and Industry and PCI
Events and Observances (More Than Seven Days): Business-products
- Skyline
- Jared Celebrates 10 Years of Keeping It Off with 'Tour de Pants'
- Current and SUBWAY® Franchisee Advertising Fund Trust
Events and Observances (More Than Seven Days): Associations/Nonprofit Organizations
- Award of Merit
- "This Isn't Your Father's 'Two All Beef Patties': Celebrating the Big Mac's 40th Anniversary
- GolinHarris and McDonald's
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- Skyline
- Home Green Home: Museum of Science and Industry Opens Smart Home: Green & Wired
- Museum of Science and Industry and PCI
Public Service: Associations/Nonprofit Organizations
- Award of Merit
- Children's Sleep and Health
- JAMA/Archives Media Relations
Skyline
Genetics in Health Care Today
JAMA Media Relations
Public Service: Partnerships
- Award of Merit
- Uncle Ben's Fuels Feeding America's Kids Cafe Program
- Current and Uncle Ben's
- Award of Merit
- Stop Hiding From Psoriasis
- Edelman and Abbott
- Skyline
- Tell a Gal P.A.L.
- The Allstate Foundation and Zeno Group
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Public Affairs: Business
- Skyline
- Connecting Rural America
- U.S. Cellular and Carolyn Grisko & Associates
Marketing Consumer Products: Healthcare
- Skyline
- Striking a Chord About
- Cord Blood
Cord Blood Registry, with GolinHarris
Marketing Consumer Products: Technology
- Skyline
- NAVIGON: Accelerate a Brand
- Edelman
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Marketing Consumer Products: Food & Beverage
- Award of Merit
- Tyson’s U.S. Olympic Team Sponsorship: Making Mom a Mealtime Hero
- GolinHarris and Tyson Foods, Inc.
- Award of Merit
- Milk Processors and Personal Finance Expert Suze Orman Help Moms Milk Their Budgets
- Weber Shandwick and MilkPEP
- Skyline
- Burger King Kids Meal Launch
- Edelman and Burger King
Marketing Consumer Products: Packaged Goods
- Award of Merit
- Suavenomics – Living Beautifully for Less
- Weber Shandwick and Unilever, Suave
- Award of Merit
- OMG! Degree Girl Campaign
- Weber Shandwick and Unilever, Degree Girl
- Skyline
- Dove Go Fresh: Giving 20-Something Women a Fresh Take on Life
- Edelman and Unilever, Dove
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Marketing Consumer Products: Non-packaged Goods
- Award of Merit
- Launching BP gasoline with Invigorate
- GolinHarris and BP
- Award of Merit
- Eureka envirovac "Vacuum Green"
- L. C. Williams & Associates and Eureka
- Skyline
- Eureka Creates a Clean Pet Home
- L. C. Williams & Associates and Eureka
Marketing Consumer Services: Travel and Tourism/Hospitality
- Skyline
- CocoKey Water Resort Ultimate Staycation
- Sage Hospitality
Marketing Consumer Services: Other
- Skyline
- Not Just Another Chicago Steakhouse
- Cramer-Krasselt Public Relations
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Crisis Communications/Issues Management: Associations/Nonprofit Organizations
- Award of Merit
- Plan for the Best, Expect the Worse
- PCI
- Skyline
- Better Safe & Savory Than Sorry
- The National Cattlemen’s Beef Association and The Cattlemen’s Beef Board with GolinHarris
Internal Communication: Business (more than 10,000 employees)
- Skyline
- Tell a Gal P.A.L.
- The Allstate Foundation and Zeno Group
Integrated Communications: Consumer Products
- Skyline
- Sealy Urges Consumers to Get a Better Six
- Cramer-Krasselt Public Relations
Integrated Communications: Consumer Services
- Award of Merit
- PHR Consumer Education Campaign
- American Health Information Management Association (AHIMA)
- Award of Merit
- Mario, Make Me a Model
- Cushman/Amberg Communications and Mario Tricoci
- Skyline
- AirTranica Takes to the Skies
- Cramer-Krasselt Public Relations
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TACTICS CATEGORY WINNERS
Media Relations
- Award of Merit
- “TauRx's rember™ Clinical Trial Data Demonstrates Promise in Slowing the Progression of Alzheimer's disease.”
- Edelman Public Relations and TauRx Therapeutics
- Award of Merit
- “What Would You Do for a Klondike Bar?” Goes Viral
- GolinHarris for Unilever Klondike
- Skyline
- Shedd Aquarium Operation Celebration
- Shedd Aquarium and PCI
Press Kits/Media Kits
- Award of Merit
- Scrubbing Bubbles Fresh Brush “Germ Buster” Media Kit
- Edelman on behalf of SC Johnson
- Skyline
- Fiber is Getting Cooler
- GolinHarris and General Mills
Web Sites: Internet (External)
- Award of Merit
- Oy!Chicago.com
- Jewish United Fund
- Skyline
- What Came First? Getting America Buzzing About McDonald's Southern Style Chicken Online
- GolinHarris and McDonald's
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Web Sites: Intranet (Internal)
- Award of Merit
- Bringing ‘Our History’ to Life
- Insidedge, Rogue Element and the Society of Actuaries
- Skyline
- Real People. Real Stories.
- Insidedge and GolinHarris
Creative Tactics
- Award of Merit
- Shh…The KFC Secret's Out
- Weber Shandwick and KFC
- Award of Merit
- PHR Consumer Education Campaign
- AHIMA
- Skyline
- What Would You Do for a Klondike Bar?” Goes Viral
- GolinHarris for Unilever Klondike
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