23 Aug 2017

An Insider’s Look at CPG Brand Marketing and PR | Wed., Aug. 23; 11:30 a.m.-1:30 p.m.

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About Program

Join communications and marketing leaders  from MillerCoors, Conagra Brands and Kimberly-Clark to discuss the hottest brand and communication trends in CPG. Pete Marino, Chief Public Affairs and Communications Officer and President of Tenth and Blake at MillerCoors, Jon Harris, Senior Vice President and Chief Communications Officer at Conagra Brands and Lizette Williams, Multicultural Marketing Leader, North America for Kimberly-Clark Corporation, will hold a 45-minute conversation on the intersection of a strong brand and sales, how regulatory changes are impacting their industry, staying on trend and the line between product marketing and product PR.

Chicago Chapter members: register by Aug. 6 and save $5!

About Speakers

Jon Harris
Senior Vice President and Chief Communications Officer
Conagra Brands
@jonjayharris

Jon Harris is Senior Vice President and Chief Communications Officer for Conagra Brands. He is responsible for the strategic development, direction and implementation of corporate communication and reputation management programs across the organization. Jon also oversees the Conagra Brands Foundation, as well as corporate giving efforts. Jon joined Conagra Brands, formerly known as ConAgra Foods, in August 2015.

Jon is the former Chief Communications Officer and Senior Vice President at Hillshire Brands where he oversaw all aspects of integrated communications. He had previously served as Senior Vice President, Global Communications for Sara Lee Corporation, where he was responsible for leading worldwide business and marketing communications for the company’s core food and beverage brands and oversaw the spin-off of the company into two pure-play, publicly-held entities. Prior to Sara Lee, Jon held leadership positions at Bally Total Fitness Corporation, PepsiCo, Ketchum Public Relations and Medicus Public Relations. Jon holds a Bachelor of Arts degree in Communications from Rutgers University and is an adjunct professor for PR & Marketing at the University of Chicago’s Graham School.

Pete Marino
Chief Public Affairs and Communications Officer
President of Tenth and Blake
MillerCoors
@MillerCoors

Peter Marino has more than 20 years of experience in public relations, government affairs and strategy consulting.

As the Chief Public Affairs and Communications Officer for MillerCoors, Marino oversees Public Affairs, State and Federal Government Affairs, Corporate Social Responsibility, Environmental Sustainability and Communications, which comprises: Brand PR; Media Relations; Employee Communications; Sales and Distributor Communications; Meetings and Events; and Corporate Social Media.  Marino is a member of the Senior Leadership Team, the Strategy Committee, the Operating Committee and reports directly to the CEO.

In June of 2017, Marino was named President of Tenth and Blake, the craft and import division of MillerCoors.

Prior to MillerCoors, Marino started Dig Communications, a full-service PR agency based in Chicago. Marino started the agency in 2004 from scratch and went on to win many awards, including agency of the year. More importantly, they won many blue chip clients that fueled a double-digit CAGR and industry-leading margins. Dig was known for a terrific company culture, outstanding creativity, client service and results.

Marino sold Dig to Olson, a holistic agency based in Minneapolis in November 2010. Marino left Olson in August 2012 to join longtime client MillerCoors.

Marino holds an MBA from The Anderson School at UCLA and a BA-Journalism from the University of Wisconsin at Madison.

Upon graduation from UCLA, he joined the Los Angeles office of The Boston Consulting Group from 2002-2004. At BCG, Mr. Marino worked in strategy, change management and cost-reduction within the healthcare, technology and music and entertainment sectors.

Marino is a member of The Seminar, the Arthur W. Page Society and is active in his community as well serving on the boards of the Chicago Chamber of Commerce and Chicago Sports Commission. With his wife Jennifer, they have three kids, Max (14), Sofia (11), Lily (9) and a dog, Reggie.

Lizette Williams
Multicultural Marketing Leader, North America
Kimberly-Clark Corporation
@LiZetteW1

As Multicultural Marketing Leader, North America for Kimberly-Clark Corporation, Lizette Williams is responsible for driving the Company’s business objectives to win diverse audiences across the brands that encompass the $6 billion North America business, including Scott®, U by Kotex®, and Huggies®, supporting Kimberly-Clark’s vision to lead the world in essentials for a better life.

Recognized as a leader in the field of marketing, Lizette is a brand marketer with vast experience leading top brands. Prior to her role at Kimberly-Clark, Lizette spent five years at PepsiCo in a variety of traditional marketing roles ranging from leading innovation for the billion dollar Quaker Oatmeal and Snack Bars businesses to running base business strategy for Quaker Chewy Granola Bars and leading channel customer strategy, with relationship responsibilities for Sam’s Club, Walmart, Costco, BJ’s and Target.

At Kimberly-Clark, Lizette went from managing a single brand’s multicultural marketing initiatives (Huggies®) to seven brands across the North America portfolio. Kimberly-Clark has grown to be one of the top companies in the field, with multiple Association of National Advertisers’ Multicultural Excellence Awards, including its highest multicultural marketing honor, the 2015 Best-in-Show Award.

An industry pioneer, Lizette has provided expertise as a speaker at several conferences, including SXSW and the Advertising Research Foundation Re: Think Conference. She was the Co-Host of the 2015 Association of National Advertisers Multicultural Marketing & Diversity Conference, the nation’s largest multicultural marketing conference. Lizette’s prominence as a transformative strategist has helped reinvigorate traditional marketing by integrating, and often leading with, cultural considerations via breakthrough brand programs including Huggies®, Kleenex® and Scott® Bath Tissue. She is one of the foremost-awarded marketing executives in the field and was recently announced as a 2017 inductee into the American Advertising Federation’s Advertising Hall of Achievement. She has been listed in Crain’s Chicago Business “40 under 40,” Advertising Age’s “Women to Watch,” and Black Enterprise “Top Women Executives in Advertising and Marketing.”

Lizette is a born and raised New Yorker (and proud “Afro-Latina”) and is currently based in Chicago. She serves as Vice President of the Chicago Advertising Federation and chairs the Diversity Committee and also serves on the iHeartMedia Local Advisory Board. Lizette has a passion for serving young people and women and as a result, has a countless number of mentees across the country. She spends her free time inspiring college students and has keynoted events at Northwestern University and Lincoln University as well as guest lectured classes at several other universities.

Lizette received her MBA from the Kellogg School of Management at Northwestern University. She received her BA in Economics/ Political Science through a joint program with Columbia University in New York City and the London School of Economics.

Program Details

Register here!

When: Wednesday, August 23; 11:30 a.m.-1:30 p.m. CDT

Where: Harry Caray’s River North
33 West Kinzie Street., Chicago

Fees:
Chicago Chapter Member early bird: $37 (through Aug. 6)
Chicago Chapter Member: $42 (beginning Aug. 7)
Non-member Guests: $50

Refunds:
All ticket sales are final. Substitutions may be made at any time.

Are you a student or young professional? We are giving away one free Young Professionals Network Career Contribution Program ticket. Click here for detailed requirements and to apply. Email Caiti Bieberich, YPN chair, for a chance to win a free ticket!

Dietary restrictions?
Email Ann Scheible at mail@prsachicago.com to make special arrangements.

Entree choices:
~ Jumbo Lump Crab Cake with Horseradish Mustard Aioli and Grilled Asparagus and Roasted Yukon Gold Potatoes
~ Chicken Vesuvio with Quartered Potatoes and Sweet Peas
~ Rigatoni Vodka Mascarpone and Parmigiano-Reggiano

Additional questions? Email Taylor Trovillion, Programming chair.

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