07 May 2014

PRSA Chicago Breakfast Workshop: ‘Unleash the Power of Storytelling to Build Trust and Influence Audiences’ | May 2014

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About Program

We have the power to move and persuade audiences. Stories humanize us, give life to data and help us connect with and relate to audiences in a way that everyday words cannot.

This interactive, informative session unlocks the secrets of storytelling to help PR professionals find, shape and tell powerful stories that will win hearts and change minds.

  • Strengthen your clients’ programming
  • Build trust with your (and your clients’) target audiences
  • Network more effectively
  • Win business and gain approval of your programs and budgets
  • Get more of what you want out of life and work

The presentation is full of compelling stories and anecdotes from the world of business and entertainment, which provide some of the most powerful stories in our culture.

Takeaways include:

  • The important science behind the power of storytelling
  • Three key ingredients necessary for every successful story
  • Key elements that elevate good stories to greatness
  • A simple process for finding great stories among your customers and additional audiences
  • Tips to help you bring out the best stories in others
  • Advice for cutting the clutter from your stories for greater impact
  • Pointers on making your stories more visual and evocative
  • Performance tips to help you and your clients deliver stories more effectively

The workshop is run by Rob Biesenbach, who combines insights from 25 years in business with the performance skills of a Second City-trained actor. He brings energy, humor and a little bit of show business style to the subject of storytelling. Register by Tuesday, May 27 at 12 p.m. CDT.


PRSA Chicago_Rob Biesenbach_HeadshotRob Biesenbach (@RobBiesenbach)

Corporate Communications Consultant and Business Writer, Rob Biesenbach Consulting

Rob Biesenbach is a corporate communications consultant, author, actor and professional speaker. He combines insights from 25 years in the corporate world with the performance skills gained in his second career as a stage and commercial actor.

Mr. Biesenbach’s books and workshops help people communicate more successfully in the workplace, the marketplace and in their everyday interactions. His business background includes more than a decade of successful solo practice in which he has counseled a range of clients, from entrepreneurial enterprises to Fortune 500 companies. Clients have included AC Nielsen, Mars Inc., MillerCoors and Motorola.

Mr. Biesenbach is a former vice president at Ogilvy Public Relations, where he helped found the employee communications practice. Prior to that, he was press secretary to the Ohio Attorney General and communications director at a Washington, D.C. association. He has delivered presentations in-person and online to groups including AARP; the alumni associations of the University of Chicago and Columbia University; Bloomberg BNA; International Association of Business Communicators (IABC); Ragan Communications; and PRSA.

His first book, “Act Like You Mean Business: Essential Communication Lessons From Stage and Screen,” applies the best lessons from movies and TV to help organizations and individuals more successfully communicate. The book was published in 2011 by Brigantine Media. Mr. Biesenbach’s second book, “The 11 Deadly Presentation Sins: A Path to Redemption for Public Speakers,” was published in January 2014.

Mr. Biesenbach also has appeared on NBC5 Chicago, WGN Radio and WOSU Public Radio; and has authored articles for Business Insider, PR Daily, PR Tactics and other publications. As a Second City-trained actor, he has performed in more than 150 stage, film and commercial productions over the past decade, including recent national campaigns for Fifth Third Bank, Scottrade and Walgreens.

He holds a bachelor’s in English and government from the University of Virginia in Charlottesville, Va.

Career Contributions Honoree

PRSA Chicago_Emily Neie_HeadshotEmily Neie (@EmilyJNeie)

Former Earned-Media Intern, HY Connect (@HYConnect)

During her most recent internship at HY Connect, an integrated ad agency, Emily Neie supported Wahl’s professional styling products for MLB All-Star, back-to-school and pet product programs — along with managing and creating social media content calendars. Ms. Neie’s efforts resulted in strategic placements for the client, including Yahoo Sports; strong blogger relations; and significant contributions to new project development.
Her integrated marketing communications background includes internships at creative agency, Mortenson Safar Kim; and the Milwaukee Ballet. Ms. Neie has also served as a vice president of chapter advancement at the Marquette University PRSSA chapter, and a creative director at Johnston Communications, a student-run PR firm.
Ms. Neie is a recent graduate from Marquette University, earning her bachelor’s in communications in corporate communication, with a minor in psychology.





Program Details

Registration is now closed.

When: Wednesday, May 23; 7:30-9 a.m. CDT
Where: Edelman, Aon Center, 200 E. Randolph St., Floor 66, Chicago
Fee: Member: $37; Non-member: $45; Student: $37
Business Casual

Pre-registration online is required by Tuesday, May 27 at 12 p.m. CDT. Walk-in registration will not be available.

If you are a student and have not attended a PRSA event in the past, you will NOT be able to register for the student rate. To get the given student rate, please email Ann Scheible at mail@prsachicago.com and ask to be added to the system as a student. Ann will add you and advise when you can register online.

Program Sponsor