29 Nov 2017

PRSA Chicago Luncheon: ‘Patients First: The Health Care Communications Evolution’ | Wednesday, Nov. 29; 11:30 a.m.-1:30 p.m. CST

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About Program

Join leading communicators from Advocate Health Care, Zeno Group and others to discuss how the evolution of the U.S. health care system has impacted how they serve their stakeholders and patients as consumers of health care. Learn about the greatest opportunities and challenges now facing industry, medical non-profit, hospital systems, agencies and additional health care communicators. Hear how these experts choose to lead and reposition their efforts when necessary to positively impact consumer health choices.

Chicago Chapter members: register by Nov. 15 and save $5!

About Speakers

Lisa Lesniak
Vice President of Public Affairs
Advocate Health Care
@Lisatrafficanta

With more than 12 years of experience helping clients in health care, transportation, education and corporate industries manage communication issues, Lisa has a demonstrated ability to develop and implement highly strategic and integrated communication plans by leveraging media, community and government relations to drive results and build reputations in competitive markets. She is a strong, conscientious and dependable leader with team-building skills and mentoring capabilities.

Stephanie Tortorici
Executive Vice President of Global Health
Zeno Group
@zenogroup

Stephanie is a results-driven communications leader with progressive experience in competitive and diverse corporate and agency settings. Her proven track record in external communications includes stakeholder engagement, traditional and social media, issues management and crisis communications, executive positioning, corporate social responsibility, consumer outreach, public affairs and advocacy. Stephanie is also an expert in internal communications, change management and media training.

Dr. Bruce Lambert
Director, Center for Communication and Health, and MS in Health Communication Program
Northwestern University
@NUHealthComm

As a researcher, Bruce’s work focuses on health communication, drug name confusion, patient and medication safety, health literacy, health information technology, prescribing behavior, pharmacoepidemiology, pharmaceutical promotion, medical liability reform, and health outcomes associated with provider-patient communication. His research have been published in JAMA and many other journals. He currently leads a five-year center grant from the U.S. Agency for Healthcare Research and Quality to study techniques for optimizing medication safety.

Program Details

Register here!

When: Wednesday, Nov. 29; 11:30 a.m.-1:30 p.m. CST

Where: Harry Caray’s River North
33 West Kinzie Street., Chicago

Fees:
~ Chicago Chapter Member early bird: $37 (through Nov. 15)
~ Chicago Chapter Member: $42
~ Non-member: $50
~ Student: $37
~ Walk-in: Additional $5

Refunds:
All ticket sales are final. Substitutions may be made at any time.

Are you a student or young professional? We are giving away one free Young Professionals Network Career Contribution Program ticket. Click here for detailed requirements and to apply. Email Caiti Bieberich, YPN chair, for a chance to win a free ticket!

Dietary restrictions?
Email Ann Scheible at mail@prsachicago.com to make special arrangements.

Entree choices:
~ Jumbo Lump Crab Cake with Horseradish Mustard Aioli and Grilled Asparagus and Roasted Yukon Gold Potatoes
~ Chicken Vesuvio with Quartered Potatoes and Sweet Peas
~ Rigatoni Vodka Mascarpone and Parmigiano-Reggiano

Additional questions? Email Taylor Trovillion, Programming chair.

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