Real-time marketing is so last year…or is it? Can disappearing media help your brand? Are you keeping up with Facebook’s evolving news feed algorithms to ensure clients are front and center?
From corporate to non-profit and everything in between, our panel will take you through the trends in social media in 2014. Join us for lunch and learn how you can guide your clients down the ever-changing path of social media.
Jef Capaldi has spent his career thus far telling stories — primarily from a newspaperman’s perspective, but most recently, wearing a marketer’s hat. As director of new media strategy for the American Medical Association, Mr. Capaldi is capturing the attention of the same physician audience he reached as the long-time art director and social-media strategist for American Medical News. As the AMA transforms its digital presence, his team is leading the effort to refine the execution and strategy for its mobile-app and social-media and web channels. Mr. Capaldi graduated from Syracuse University with a bachelor’s in advertising, and began his career as a designer and illustrator for the Detroit Free Press and Nashville Banner, before joining the AMA.
Matty de Castro is a strategic business development director for Fortune 50 marketers across CPG, financial services and retail at Facebook. He leverages resources about CPG supplier partners and retailers to drive long-term, business results and strategic partnerships. Mr. Castro was previously a client partner, serving clients such as American Express, Nestle and Walmart; and most recently is the industry lead for CPG and financial services, building packaged good businesses on top of the Facebook platform. He holds a bachelor’s in business and liberal arts from University of Colorado Boulder Leeds School of Business. Follow Mr. Castro at http://facebook.com/matty.
Carey Rabold has six years of digital-media sales experience, and currently serves as an account executive on Twitter’s newly formed retail team in Chicago. Ms. Rabold is focused on furthering partnerships with leading retailers, like Walgreens, by helping marketers leverage Twitter to connect with consumers in the moment. She joined Twitter in 2010 to assist with inaugural ad programs, and set up brands like McDonald’s and Procter & Gamble for growth on the platform. In 2012, she started a new chapter as a manager for account managers and coordinators across the central U.S.; and has played a fundamental role in the development of Twitter’s marketing solutions. Prior to Twitter, Ms. Rabold worked in rich-media advertising sales at EyeWonder. She holds a bachelor’s in advertising management and journalism from Ohio University in Athens, Ohio.
Venetta Linas Paris is a global interactive marketing manager at Aon, working with global teams on digital-content and social-media strategy to achieve a wide array of business goals.
Prior to joining Aon, Ms. Linas Paris was at CareerBuilder, where she helped Fortune 500 clients define and implement digital advertising and branding strategies to recruit top talent. While obtaining her MBA, she moved into a product management role at CareerBuilder, where she managed a proprietary social network, and developed UX enhancements to CareerBuilder.com. She also has served as a marketing assistant at start-up, Earthcomber, working with product-development teams on location-based services for smartphones. There, she tested and explored how online users interacted with technology, and how brands could monetize these behaviors while fulfilling user needs. Ms. Linas Paris holds a bachelor’s in English and an MBA in marketing from Loyola University Chicago.
Brian Snyder is executive director of digital at GolinHarris. There, he leads a multidisciplinary team of analysts, community managers, designers, developers and strategists to help big brands and Fortune 100 companies in such diverse industries as business solutions, commodities, health care, home entertainment and quick-service restaurants (QSR) to deepen their relationships with consumers, employees and partners through effective digital, mobile and social engagement. Prior to joining GolinHarris, Mr. Snyder led global social media for Whirlpool, where he implemented a social-business strategy and governance structure to align the KitchenAid, Maytag and Whirlpool and other popular brands in consumer marketing, corporate-reputation management and customer service, across continents and business units. Mr. Snyder holds a bachelor’s in computer applications and marketing from the University of Notre Dame.
Career Contributions Honoree
Maureen Ray is a current undergraduate student and research assistant at DePaul University’s College of Communication, majoring in economics and public relations. Previously, she has held PR and marketing internships at Murphy Knott Public Relations, the Chicago Shakespeare Theater, Carol Fox & Associates, Rumpke and Motion PR. Ms. Ray remains active as president of the university’s PRSSA chapter, and as an executive board administrative specialist with its Ambassadors program.
Registration is now closed.
When: Wednesday, Feb. 26; 11:30 a.m.-1 p.m. CST
Where: Nacional 27, 325 W. Huron St., Chicago
Fee: Member: $37; Non-member: $45; Student: $37
Attire: Business Casual
If you are paying at the door, please pay with exact change, credit card or check. PRSA will not have change.
If you are a student and have not attended a PRSA event in the past, you will NOT be able to register for the student rate. To get the given student rate, please email Ann Scheible at firstname.lastname@example.org and ask to be added to the system as a student. Ann will add you and advise when you can register online.