21 Feb 2018

PRSA Chicago Breakfast: ‘State of Public Relations’ | Wednesday, Feb. 21; 7:30-9:30 a.m. CST

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About Program

Our upcoming State of Public Relations breakfast panel will be held on Wednesday, Feb. 21 from 7:30-9:30 a.m. at Harry’s Caray’s River North, 33 W. Kinzie St. Join leading communicators at this event where corporate, agency, nonprofit and academic leaders will discuss trends in the market, along with the media landscape and skills needed to succeed in the PR industry.

Chicago Chapter members: register by Feb. 2 and save $5!

Speakers

Corinne Gudovic
Partner, Senior Vice President, Midwest Brand Practice Director
Ketchum
@cgudovic

Corinne has more than 18 years’ experience in brand marketing and communications.  In this time, she has developed and executed award-winning public relations and social media campaigns for a diverse group of CPG, food, retail and durable goods companies including: ConAgra Brands, J.M. Smucker Company, Sears Holdings Corporation and Whirlpool Corporation.  Moreover, within her brand work she has been intimately involved in helping brands identify their purpose and activating corporate causes.  As a leader in the Midwest brand group, she has created and leads the Home and Family practice.  

Having served in both agency and in-house corporate communications roles, she understands the day-to-day challenges her clients face and, as a result, is able to provide a unique perspective to her clients and teams.  Beyond fostering great client partnerships, Corinne is best known for challenging the status quo and creating break-through programs that drive scale through effective use of paid, earned, shared and owned media channels.

Corinne is married to her high-school sweetheart and together they raise their three children, Dylan (12), Olivia (9) and Evelyn (4) in suburban Chicago.

Julie Mann
Managing Editor/Producer
WBBM Newsradio 780
@JulieMannWBBM

Julie Mann is the managing editor of Newsradio 780.

You occasionally can hear her on the anchor desk and as host of “At Issue” which airs Sundays with Newsradio 780 Political Editor Craig Dellimore.

Julie has been with WBBM since 1997, having worked her way to the Chicago market from smaller stations surrounding the city.

She grew up in the western suburbs of Kane County where she continues to live with her husband Pat.

Mark SooHoo
Executive Director, Digital Communications
Blue Cross Blue Shield Association
@MarkSooHoo

Mark SooHoo has been leading digital strategy efforts for over 18 years and has broad experience in all aspects of digital communications including social business planning, website production, social media, content marketing strategy, and online advertising. He currently oversees the Digital Communications team for Blue Cross Blue Shield Association, responsible for content, online intelligence, and digital channels.

Prior to Blue Cross Blue Shield Association, Mark served as Managing Director, Digital Health at Burson-Marsteller where he worked with a broad range of clients including international pharmaceutical companies (BMS and Novartis), payers and providers (UnitedHealthcare and Aetna), and served as senior account lead for Astellas Pharmaceuticals.

Prior to Burson-Marsteller, Mark spent almost five years with Edelman in the Middle East and Chicago. He started and oversaw the digital practice for Edelman in the Middle East based in Abu Dhabi, where he developed a full-service digital practice for local and international clients. In three years the team won multiple industry awards for integrated campaigns blending digital and traditional communication elements.

Before joining Edelman, he developed digital strategies for political campaigns and organizations across the United States for over 10 years. Mark ran online operations at the 2004 and 2008 Republican National Conventions and was deputy eCampaign director for John McCain’s 2008 presidential campaign.

Mark is a recognized thought leader in online communications and has been a speaker at events including South by Southwest, the Internet Show Middle East, and was Chairman of DIGICONF Dubai. In 2005, he was named a “Rising Star in Politics” by Campaigns and Elections magazine.

Moderator: Amanda Samuels
Senior Advisor, Former Chief Communications Officer
Kellogg Graduate School of Management

Amanda has more than 20 years experience in marketing and communications in corporate, agency, consulting and non-profit environments spanning industries including aviation, manufacturing, transportation, healthcare, financial services, technology and higher education. Throughout her career she has led and advised on all aspects of strategic communications and public relations, including several large- scale corporate transactions, issues and crisis management, organizational change, brand building and culture change.

Most recently, she has been the Chief Communications Officer (CCO) for the Kellogg School of Management, one of world’s leading business schools. As a member of the senior management team she oversaw all aspects of communication for the school including external, internal and executive communications, content strategy and events as the school completed a 7-year plan for transformation, including a $350 million capital campaign, construction and opening of a 415,000 square foot global hub, implementation of significant organizational change, launch of a new brand positioning and global expansion in Asia.

Prior to Kellogg, Amanda led numerous multi-year engagements during two tenures as a consultant with Gagen MacDonald. Amanda also served as Managing Director for United Airlines during the $3 billion merger and integration with Continental Airlines and has also held marketing management roles with Draft Worldwide, Navistar and Biora, Inc.

Amanda holds a Bachelor of Arts from Michigan State University. She lives in Chicago with her husband, A.J.

Stay tuned for additional speakers!

Questions? Email Lanie Friedman or Kayee Ip, Programming co-chairs.

Program Details

Register here!

When: Wednesday, Feb. 21; 7:30 -9:30 a.m. CST

Where: Harry Caray’s River North
33 West Kinzie Street., Chicago

Fees:
~ Chicago Chapter Member early bird: $40 (through Feb. 2)
~ Chicago Chapter Member: $45
~ Non-member: $50
~ Week of: Additional $5

Pre-registration deadline:
Friday, Feb. 16 at 5 p.m.

Refunds:
All ticket sales are final. Substitutions may be made at any time.

Are you a student or young professional? We are giving away one free Young Professionals Network Career Contribution Program ticket. Click here for detailed requirements and to apply. Email Tanner Walters, YPN co-chair, for a chance to win a free ticket!

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