12 Jan 2012

PRSA National’s “Public Relations Defined” Initiative Update

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PRSA National is taking a refreshed perspective and a slightly modified direction for #PRDefined — one that will allow for greater input from local Chapters and the profession in a manner befitting the project’s stature.

At the end of 2011, PRSA National launched a collaborative, industry-wide advocacy campaign aiming to modernize the definition of public relations. After careful consideration and significant feedback from many of you, as well as the National Board and partner organizations, PRSA National is taking a refreshed perspective and implementing a slightly modified direction for #PRDefined — one that will allow for greater input from local Chapters and the profession in a manner befitting the project’s stature.

Following a three-week public-input phase, the feedback collected will be used to finalize the candidate definitions as they go up for public vote.

The candidate draft definitions that were developed in conjunction with the partner organizations may be found here.

Chapter members can add their opinions of each candidate definition here. We encourage you to tweet your thoughts using the hashtag  #PRDefined. Our Chapter’s input will prove invaluable in ensuring the candidate definitions meet the profession’s need for a modern definition for the new era of public relations.

Thank you for your participation!

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