07 Jan 2013

“Building Our Momentum,” by PRSA Chicago President Abby Lovett

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As we enter 2013, I am filled with great optimism for PRSA Chicago’s future and deep gratitude for everything our chapter accomplished together in 2012. We continue to be one of the strongest, most committed and dynamic PRSA chapters in the nation, and last year was no exception. We executed an incredible Midwest District Conference, had a historic Skyline showing and we hosted a robust calendar of monthly programs. None of it would have been possible without the incredible commitment shown by our chapter leadership, members and sponsors. First and foremost, I would like to start this year by extending my deep gratitude to each of you for your time, contributions and commitment to this leading chapter.

Last year’s momentum has me energized about the year ahead, one in which we will continue to offer member benefits in the form of enhanced skill sets, professional recognition and networking opportunities. One of the biggest changes you’ll notice in 2013 is a varied programming schedule. Based on member feedback, we’re going to offer monthly programs during different day parts throughout the year; look for a mix of breakfast, luncheon and happy hour events. It’s our hope that by offering various events at various times, we’ll be able to serve more of our membership better. If you haven’t already, please follow our social media channels (i.e., Twitter, Facebook and LinkedIn) for current updates on activities.

On the regional level, look for an announcement coming soon about the 2013 Midwest District Conference, to be held this summer in Omaha, Nebraska. The region was invigorated by last year’s event and District leadership is hard at work assembling another top-notch conference.

On the national level, PRSA has begun to offer complimentary webinars to all members. These sessions focus on cutting-edge topics, offer thought-leading speakers and knowledge- and skill-building practicality. These are great opportunities to expand your breadth of knowledge and enjoy the benefits of membership (for free!). If you are interested in a more formal career pursuit, PRSA also offers the industry’s only accreditation program, the Accredited in Public Relations (APR) program. We have local board members who have volunteered to help our members prepared for the APR exam; you have experienced support at the ready if you choose to pursue accreditation!

Again, I am invigorated about the year ahead and what we’ll accomplish together. If you would like to join in the fun, please contact me for volunteer opportunities. As the year unfolds, please share your thoughts with us; we take our member feedback we want to ensure you derive as much value as possible from your participation in PRSA.

On behalf of our board and committee members, I would also like to thank our outgoing president, Debbie Harvey, for her tireless work on behalf of our chapter. We are a 500-member strong, financially healthy and energized team of professionals due in large part to her oversight and dedication to our group. As we enter 2013, the leadership team and I take seriously the charge to lead our chapter through another incredible year.

With deepest appreciation and all the best in the New Year,

Abby Lovett, MS
PRSA Chicago Chapter President