22 Mar 2013

PRSA Chicago Breakfast: “How Do You Know if Your Programs are Working?” | April 24

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How do you know if your programs are working? Find out the tricks of the trade from the measurement gurus at our Wednesday, April 24 breakfast.


K.C. Brown, General Manager of Cision Global Analysts
K.C. is general manager of Cision Global Analysts and directs the unit throughout Europe, Asia and the Americas. He came to Cision through the acquisition of Delahaye, and founded the Delahaye Index (now known as the Cision Index). K.C. holds degrees from Brigham Young University, the University of North Carolina and The Wharton School of the University of Pennsylvania.

Andrew McCann, Product Marketing Manager, Salesforce Marketing Cloud
Andrew has been with Radian6/ Salesforce for the past 5 years, focused on social media.  He is currently a Product Marketing Manager with Salesforce Marketing Cloud, working with the largest customers to help them realize the benefits of social media for their business and how to adopt the Salesforce Marketing Cloud to help them achieve their business goals.  Also, Andrew works on new market strategy as well as the Executive Briefing Center program.

Craig Werlin, Senior Director of Sales Engineering, Spredfast
Craig is the senior director of sales engineering at Spredfast, a leading social marketing software provider.  In his role, Craig works closely with top enterprise brands to help them understand the role a technology platform can play in achieving social business success.  He brings over 20 years of technical sales and customer communications experience to Spredfast and most recently served as the director of solutions at Visible Technologies.  Craig holds a bachelor’s in Business Administration  and Management from Texas State University.

Moderated by Blagica Bottigliero, Founder, Zlato Digital LLC
Zlato Digital founder Blagica (blah-gee-tsa) Bottigliero’s career spans all aspects of digital media.  Prior to launching Zlato Digital, she was the global director of social media for Motorola Mobility. In this role, she provided enterprise-wide strategic leadership, coordination and execution oversight of Motorola Mobility’s social media initiatives across marketing, public affairs and consumer affairs.  Blagica’s career began in the early years of online interactive marketing, where she brought passion and high energy to key players in the industry such as Giant Step, Orbitz and Edelman Digital.  Blagica holds a degree in advertising from Western Michigan University and spent some time studying French in Lyon. She lives in Chicago with her husband and children.

Register Today!

Click here to register!
Wednesday, April 24, 8:15 – 10 a.m.
Edelman Public Relations,
200 E. Randolph Street, 66th Floor
$37, members  |  $45, non-members  |  $37, students