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Agency Profile: Carmichael Lynch Spong

As the sponsor of the 2007 Chicago PRSA Skyline Awards for the third consecutive year, Carmichael Lynch Spong has become a cornerstone in funding various award and professional programs within the public relations industry. In addition to the Skyline sponsorship, Carmichael Lynch Spong has had a presence at the PRSA Silver Anvil Evening and PRSA International Conference in years past, and continues to focus on awards to share best practices throughout the industry.

Nominated for six 2007 Skyline Awards in Chicago for American Standard Bath & Kitchen and American Standard Heating & Air Conditioning, Carmichael Lynch Spong also has been nationally nominated for four 2007 PRSA Silver Anvil Awards.

"Awards play an important role in public relations," said Kelly Womer, APR, ABC, principle at Carmichael Lynch Spong, Chicago. "Not only do they serve as a great way to recognize employees for their work and results, but award programs are a visible demonstration of how organizations are executing best practices and setting new standards for the industry. Winning entries help add to our profession's body of knowledge."

Founded in 1990, Carmichael Lynch Spong continues to be the alternative to the large agency model doing everyday, off-the-shelf work. Its client portfolio features many big-name clients in a variety of industries including food and beverage, home and garden, outdoor and leisure, packaged goods, professional services, financial services and business-to-business.

Ranked among the 15 largest public relations firms in the country, Carmichael Lynch Spong is regarded for its dedication to best practices. To achieve such accomplishments year after year, the agency has set its standards high and continues to push the limit in being ahead of competitors. Few firms have won more accolades for their work, and across the board Carmichael Lynch Spong is recognized by its peers for its leadership and superior client service in the public relations marketplace.

"One of our founding principles has been to do great work for a select amount of clients," said Womer, who also serves on the national PRSA Honors & Awards Committee. "Another founding principle is being a champion of best practices, and awards are one way we earn and keep this title."

For more information about Carmichael Lynch Spong, please visit www.carmichaellynchspong.com or contact Kelly Womer at 312.951.2820 or kelly.womer@clynch.com.