08 Jun 2012

2012 PRSA Skyline Award Winners

2 Comments

Individual Award Winners

  • Alexandra Demers, 2012 Young Professional of the Year
  • Ron Culp, 2012 PR Professional of the Year
  • Jim Skinner, 2012 Executive of the Year

Best of Skyline, 2012

  • Public Communications Inc. (PCI) and Chicago Architecture Foundation –“Unprecedented Access with Openhouse Chicago”

Community Relations

  • Business Services
  • Award of Excellence: Edelman Public Relations and Merck – “Build Smart, Breathe Easier: Building Asthma Awareness One Home at a Time”
    • Business Products
    • Skyline Award: Edelman Public Relations and Merck – “Build Smart, Breathe Easier: Building Asthma Awareness One Home at a Time
      • Business Associations/Nonprofit Organizations
      • Skyline Award: Fleishman-Hillard and The Allstate Foundation – “Purple Purse Campaign: Let’s Talk about Domestic Violence”

Reputation and Brand Management

  • Businesses/Companies with sales of more than $10 billion
  • Award of Excellence: GolinHarris Chicago and McDonald’s USA – “McDonald’s Commitments to Improved Nutrition Choices”
    • Businesses/Companies with sales of between $500 million to $10 billion
    • Skyline Award: Burson-Marsteller and Hormel Foods – “Enhancing the Corporate Image of Hormel Foods”

Events or Observances fewer than 7 Days, Business Products

  • Business Products
  • Award of Excellence: Ketchum – “It’s in the bag – ConAgra Food’s Best Bagger Championship”
  • Award of Excellence: GolinHarris Chicago – “McDonald’s creates Arch Madness”
  • Skyline Award: GolinHarris Chicago and McDonald’s – “National Hiring Day: I love my McJob”
    • Associations/Nonprofit Organizations
    • Award of Excellence: Public Communications Inc. – “Openlands Draws Public to new Lakeshore Preserve”
    • Skyline Award: Public Communications Inc. and The Chicago Architecture Foundation – “Unprecedented Access with Openhouse Chicago”

Events or Observances longer than 7 Days, Business Products

  • Business Products
  • Skyline Award: Zeno Group and Craftsman – Campaign to bring the Craftsman CTX tractor to the NA International Auto Show
    • Associations/Nonprofit Organizations
    • Award of Excellence: Fleishman-Hillard and the Allstate Foundation – “Purple Purse Campaign: Let’s Talk about Domestic Violence”
    • Award of Excellence: Elmhurst Memorial Healthcare – “Grand Opening Celebrations”

Public Service, Associations and Nonprofit Organizations

  • Associations and Nonprofit Organizations
  • Award of Excellence: Rotary International – “This Close” a campaign to eradicate Polio
  • Award of Excellence: The Joint Commission – “Speak Up Animated Videos”
    • Business
    • Award of Excellence: L.C. Williams and Associates and First Alert – “Breathe Easy, California CO Legislation Campaign”
    • Skyline Award: Edelman Public Relations and Merck – “Build Smart, Breathe Easier: Building Asthma Awareness One Home at a Time”
      • Partnerships
      • Award of Excellence: MSL Chicago and Morton Salt – “Morton Salt Puts Pets First” program
      • Award of Excellence: Communication Strategies Group and the Girl Scouts of Greater Chicago and Northwest Indiana – “Reality Check” program

Public Affairs

  • Skyline Award: The Illinois Tollway – “Move IL: The IL tollway driving the future” program

Marketing Consumer Products, Technology

  • Technology
  • Award of Excellence: Walker Sands Communication – “SceneTap Summer 2011”
  • Award of Excellence: Finn Partners – Vonage Mobile launch
    • Food and Non-Alcoholic Beverages
    • Award of Excellence: Ogilvy PR and Unilever – “Say I Do to Slim Fast”
      • Restaurants
      • Award of Excellence: GolinHarris Chicago and McDonald’s USA – “Unveiling McDonald’s new happy meal, along with commitment to improved nutrition choices”
        • Packaged Goods
        • Award of Excellence: Edelman Public Relations and SC Johnson – “Windex Mini launch, starting the concentrate revolution”
        • Award of Excellence: L.C. Williams and Associates and Snow Joe – “Snow Sells in Snowless Winter”
        • Award of Excellence: Cottenelle and Ketchum – “Cottonelle Makes the Ultra Switch”
          • Other
          • Skyline Award: ZapWater Communications – “TopShop: The British are coming”

Marketing Consumer Services, Healthcare Services

  • Healthcare Services
  • Skyline Award: Dixon/James Communications and Cantata Adult Life Services – “In Tune with today’s adults”
    • Technology
    • Award of Excellence: Resolute Consulting – “HiredMyWay.com Detroit Launch”
    • Award of Excellence: Resolute Consulting – Constellation Energy on entry into the Chicago market
      • Other
      • Skyline Award: Communications Consulting Worldwide and Follett Higher Education Group – “Getting Schooled on College Savings” program

Marketing Business to Business

  • Professional and/or Financial Services
  • Award of Excellence: Zeno Group and WiseWindow
  • Award of Excellence: Edelman Public Relations and Rockwell Collins – “Piloting flight’s future”
  • Skyline Award: Walker Sands Communication – “Empathica’s Consumer Insights Panel Survey”

Global Communications

  • Award of Excellence: Weber Shandwick and Yum! Brands – “Taking the People With You”
  • Award of Excellence: Abbott Vascular – “Disappearing vascular scaffold”

Issues Management for Businesses

  • Award of Excellence: Navistar International
  • Skyline Award: Resolute Consulting and AAR Corp. – “Mid Skills Gap report”

Internal Communications

  • Businesses with more than 10,000 employees
  • Award of Excellence: Dixon/James – “Re-engineering Procurement at McDonald’s”
  • Award of Excellence: Navistar International – campaign to ensure a seamless move to a new, integrated world headquarters

Multicultural Public Relations for Businesses

  • Award of Excellence: Taylor Global Inc. and Allstate – “Allstate’s Give Back Day”

Integrated Communications

  • Consumer Products
    • Award of Excellence: MSL Chicago and Sealy – “Springing ahead in bed with influencers” campaign
    • Award of Excellence: GolinHarris and Magnum Ice cream – launch campaign of the world’s #1 ice cream
    • Skyline Award: Current Lifestyle Marketing – work with Tropicana Pure Premium orange juice
    • Nonprofit Organizations
      • Award of Excellence: DePaul University – opening of Art Museum
      • Award of Excellence: The Illinois Nature Conservancy’s “Design for a living world exhibition and photo essay”
      • Skyline Award: Carolyn Grisko & Associates – “It’s up to You – Improving Chicago’s Pedestrian Safety” campaign
      • Business to Business
        • Skyline Award: Weber Shandwick and Yum! Brands – “Taking People With You” campaign

Media Relations

  • Consumer Products – Food & Beverage
    • Award of Excellence: GolinHarris and McDonald’s USA – “McDonald’s Media story shaping strategy around its commitment to improved nutrition choice”
    • Consumer Services
      • Award of Excellence: Henson Consulting – work with Red Frog Events
      • Award of Excellence: GolinHarris and McDonald’s USA – “I Love My McJob” campaign
      • Business to Business
        • Award of Excellence: O’Reilly-DePalma – work with American Standard Brand’s Champion 4 Toilet
        • Associations/Nonprofit Organizations
          • Award of Excellence: Public Communications Inc. and the John G. Shedd Aquarium – launch of the Jellies exhibit
          • Award of Excellence: Rush University Medical Center – “leveraging the Mass Media to introduce the new hospital at Rush”

Website Campaigns

  • External Website Use
    • Skyline Award: Burson-Marsteller and Hormel Foods – use of the Hormel Recipe website
    • Internal Website Use
      • Skyline Award: APP Pharmaceuticals/Fresenius Kabi USA – inSight intranet

Social Media

  • Award of Excellence: Henson Consulting – “Helping Land O’Frost Meat Additional Consumers online”
  • Skyline Award: Zeno Group and Seattle’s Best Coffee – “Best of black Friday” campaign

Creative Tactics

  • Skyline Award: Allstate Insurance – “Allstate AFCA Good Works Team – Surprise Trophy Presentations”

Press Kit/Media Kit

  • Digital
    • Award of Excellence: Edelman Public Relations and Merck – “Build Smart, Breathe Easier: Building Asthma Awareness One Home at a Time”
    • Product
      • Skyline Award: GolinHarris and Magnum Ice cream – launch of the #1 ice cream

Satellite Media Tours

  • Skyline Award: Edelman Public Relations and Merck – “Build Smart, Breathe Easter: Building Asthma Awareness One Home at a Time”

Video Programs

  • External Video Programs
    • Award of Excellence: Jewish United Fund – Holocaust Community Services video
    • Internal Video Programs
      • Award of Excellence: DePaul University – 2 Minute Tours video
      • Award of Excellence: APP Pharmaceuticals/Fresenius Kabi USA – “Inspired to Care videos and CEO messaging”
      • Skyline Award: Resolute Consulting – “Operation Rhino” video for Brookfield Zoo

Annual Reports

  • Award of Excellence: Burson-Marstellar – work with Hormel Foods’ 2010 Corporate Responsibility Report
  • Skyline Award: Public Communications Inc. and The Peggy Notebaert Nature Museum – “Connecting the Legacy” campaign

 

 

 

 

 

 

 

[top]
2 Responses to 2012 PRSA Skyline Award Winners
  1. […] Winning a PRSA Chicago Skyline Award is Chicago’s most prestigious mark of distinction for public relations professionals. The wide range of the evening’s honorees included: AAR Corp., Allstate Insurance, The Allstate Foundation & National Safety Council, APP Pharmaceuticals / Fresenius Kabi USA, The Brookfield Zoo, Cantata Adult Life Services, ConAgra Foods, Craftsman, Empathica, Follett Higher Education Group, Hormel Foods, Illinois Tollway, Kimberly-Clark, Magnum Ice Cream (Unilever), McDonald’s USA, Merck, The Peggy Notebaert Nature Museum, Seattle’s Best Coffee, Topshop, Tropicana Pure Premium and Yum! Brands, Inc. The event was sponsored by AKA Media Inc. Click here to see the complete list of winners. […]

  2. […] Dixon | James received a Skyline Award from the Chicago chapter of PRSA for its rebranding work for Cantata Adult Life Services in the category of Consumer Marketing – Health Care Services. The firm also received an Award of Excellence in Internal Communications for its program to support McDonald’s Corporation new procurement initiative SpendSmart. Learn more at http://www.prsachicago.com/news/2012-prsa-skyline-award-winners […]

Comments are closed.


[top]