08 Feb 2011

YPN Workshop: Bridging Traditional and Digital PR

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Join us on Feb 23, 2011 from 5:30PM – 7:00PM for the Young Professionals Network (YPN) workshop, led by Amy Hesser, Principal of Hesser Communications Group, will explore how to bridge the ever merging worlds of traditional PR with new media.
[slider_button link=”http://www.cvent.com/EVENTS/Info/Invitation.aspx?e=ff451ff3-7181-4da7-ab04-95e929ab59fe”] register now [/slider_button]


5:30 – 6 p.m. Networking
6 – 7 p.m. Workshop and Q & A
(Twitter hashtag #ypnworkshop)

Hesser will discuss how you can bring new media and PR together in a cutting edge way, in order to maximize the new opportunities in today’s world of “Me Media.” Learn tips, tools and techniques for your social media strategy including:

Learn tips, tools and techniques for your social media strategy including:

– Online Video: Why this is important for you and your clients

– Twitter, Facebook, LinkedIn, Foursquare: Best ways to utilize

– Case Studies: What works and what doesn’t work

– Pitching to New Media: Especially to Bloggers and Freelancers

If you have questions you’d like answered, leave them on the “PRSA Chicago Young Professionals Network” Facebook page!

February Featured Young Pro: Nick Lucido

Our Speaker: Amy Hesser, Principal of Hesser Communications Group
Amy Hesser is Principal of Hesser Communication Group with more than 19 years of marketing and PR experience. Named as one of “Chicago’s Top 25 Most Powerful Women in the New Economy,” by i-Street Magazine, and featured as a female power broker in the Chicago Sun-Times newspaper, Amy Hesser has spent her PR career bridging the worlds of business and media. As a former journalist, Hesser is known for leveraging her media insider insights and connections to gain maximum exposure for her clients in traditional outlets ranging from The Today Show, to The Wall Street Journal, Investor’s Business Daily and USA Today.

Prior to heading Ogilvy Public Relations Worldwide’s Chicago Technology Practice and founding two successful PR firms of her own, Hesser was a popular on-air reporter at Fox News Chicago and spent several years covering national politics at Cox Broadcasting’s Washington Bureau on Capitol Hill.

You must pre-register for this event. Registration due Tuesday, February 22, 2011

** Please bring a photo ID **

When: Wednesday, February 23, 2011 5:30 PM – 7:00 PM Central Time

Where: GolinHarris; 111 E. Wacker Drive, Chicago, IL 60601

Attire: Business Attire

Fee: Member – Complimentary; NonMember $15.00; Student $5.00