15 Nov 2010

Skyline Awards Press Release

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PRSA Chicago Chapter Honors Best in Public Relations at Annual Skyline Awards

GolinHarris Wins Top Award for “What Would You Do for a Klondike Bar…Now?” Social Media and Communications Campaign

Irene Rosenfeld, Kraft Foods; Joel Curran, MS&L Worldwide; Jamie Plaxco, MWW Group Recognized with Special Achievement Awards

CHICAGO (May 27, 2010) — The Chicago chapter of the Public Relations Society of America (PRSA) honored the best in public relations at its annual PRSA Skyline Awards reception and dinner last night. The program recognizes Chicagoland public relations practitioners who have successfully addressed communications campaigns and issues with exemplary skill, creativity and resourcefulness.

GolinHarris took home the organization’s top award, winning the Best of Skyline for its “What Would You Do for a Klondike Bar…Now?” campaign executed on behalf of Unilever. The campaign’s goal was to drive traditional and social media coverage of the iconic ice cream bar’s new look – a thicker chocolate shell with an integrated approach, including online-based “Micro Bytes” and celebrity Michael Ian Black. The campaign also won the Social Media category for businesses. Top scoring entries are considered for the Best of Skyline award. All winners are posted on PRSA Chicago’s Web site at http://www.prsachicago.com/awards.html.

Three individuals also were honored by the chapter in celebration of their contributions to the industry:

Irene Rosenfeld, Chairman and CEO, Kraft Foods is the Chicago Executive of the Year, an award that recognizes an individual outside of the public relations profession who uses PR effectively to further their organization’s goals. Since rejoining Kraft as CEO in 2006, Rosenfeld has empowered an award-winning public relations team to support a comprehensive corporate rebranding, product introductions and Kraft’s recent acquisition of Cadbury.

Joel Curran, senior vice president and managing director of the Midwest Region, MS&L is named the Chicago Public Relations Professional of the Year. For more than 20 years, Curran committed his career to advancing the industry in traditional and digital communications and sharing his knowledge with the next generation of public relations professionals. Under his leadership, the MS&L Chicago office revenue grew by almost 40 percent in 2009, the highest growth among the MS&L North America offices.

Jamie Plaxco, senior account executive, MWW will receive the sixth annual PRSA Chicago Young Professional award. Plaxco is recognized by her clients and colleagues for her unwavering commitment to delivering client service and delivering media results for ALDI, Pycnogenol and the American Academy of Pediatric Dentistry. Additionally, Jamie takes part in the Step Up Women’s Network which is actively geared towards connecting professional women with young teen girls to serve as mentors.

“This year’s award winners represent the Chicago public relations industry’s brilliance and ability to bolster consumer confidence and businesses’ bottom line – no matter the economic environment,” said Stephanie Krol, president, PRSA Chicago. “The winners’ leadership, creativity and strategic thinking exemplify the best of PRSA and what its diverse membership has to offer here in Chicago.”

The wide range of the evening’s honorees included: Weber Shandwick, Henson Consulting, Inc., DePaul University and Navistar. In total, more than 40 awards honoring exemplary public relations campaigns, tactics and individuals were given. GolinHarris won the most awards, including Skyline Awards in Marketing Consumer Services and Marketing Consumer Products.

The event was sponsored by video and audio services provider, Synaptic Digital, which recently formed from the integration of Medialink and The NewsMarket. For more information, please visit www.synapticdigital.com.

About the Chicago Skyline Awards

The PRSA Chicago Skyline Awards recognize programs and tactics that have successfully addressed communications opportunities and challenges with superior skill, creativity and resourcefulness. The dinner celebration and awards ceremony is held annually. This year’s celebration took place at Galleria Marchetti in Chicago. For more information, visit www.prsachicago.com.

With more than 28,000 members, PRSA is the nation’s largest association of public relations professionals. The PRSA Chicago chapter, with more than 500 members, is one of the largest, and represents business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms, and nonprofit organizations.

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