08 Mar 2012

Accelerate Your Career – Earn The APR This Year

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The Accreditation in Public Relations (APR) designation is a mark of distinction for the public relations profession. Make the commitment in 2012 to earn Accreditation through a six-week program offered by PRSA Chicago.

Register Here!

Starting in April, PRSA Chicago will offer a six-week Study Program held after the work day. The courses will be facilitated by Accredited professionals from a wide range of industry backgrounds. Topics will include how to navigate the Accreditation process, insight into preparing for the Readiness Review interview, an analysis of the key competencies covered within the Comprehensive Examination and more.

The sessions are designed to be casual and interactive. Participants should count on learning from their colleagues building relationships that can span their careers.

The goal of the program: Prepare those committed to earning the APR to advance from Readiness Review and pass the Comprehensive Examination. That’s why the program only is open to those who already submitted the Application for taking the Comprehensive Examination and have been approved by PRSA to continue with the Accreditation program. To cover the cost of materials, the course fee is $50 per student.

Registration is open through April 13; each class will run from 6 to 8 p.m. at convenient downtown locations.  Click here to register.

Please direct questions to:

•    Joyce Lofstrom, APR — jlofstrom@himss.org or 312-915-9237
•    John Brooks, APR — jbrooks@northpark.edu or 773-244-5522
•    Edward M. Bury, APR – ebury@bomachicago.org or 312-870-9608

Schedule and Topics

April 2012 – Wednesday, April 25
Earning and Maintaining Your APR – The Process to Know About and Follow
Answering the Questionnaire for Your Readiness Review

April 2012 – Wednesday, May 9
Introduction to KSAs
Research, Ethics, Communication Models

May 2012 – Wednesday, May 23
More on KSAs

May 2012 – Wednesday, June 6
Portfolio Guidance – Putting Your Portfolio Together for the Readiness Review

June 2012 – Wednesday, June 20
What is the Readiness Review?
Mock Readiness Review

June 2012 – Wednesday, June 27
Tips for Taking the Online Test to Earn Your APR
Q/A

Next steps

Why pursue Accreditation?  Here are a few reasons:

•    It demonstrates a high level of public relations professionalism, experience and competence.
•    The APR is the mark of distinction for those who demonstrate commitment to the profession.
•    It reflects broad knowledge, strategic perspective, and sound professional judgment.
•    It just may be the best thing a professional does to advance his or her career.

Before you commit to pursuing the APR, read this statement straight off the Accreditation application:

“It is recommended that candidates have at least five years experience in the full-time practice or teaching of public relations and who have earned either a bachelors degree in a communication-specific field (e.g., public relations, journalism, mass communication) or have equivalent work experience, which includes public relations principles, public relations writing, public relations campaigns, research, ethics and law and internship (practical experience under supervision).”

Why the minimum of five-plus years of experience?  Because earning the APR is a challenge designed for practitioners who have transcended the tactical side of public relations and have evolved into strategists. The comprehensive Examination addresses 10 types of competencies that are critical to success in modern public relations.  If you don’t have the minimal level of experience, it’s highly advisable to work a few more years in the profession before pursuing Accreditation.

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