26 May 2011

PRSA Chicago Honors Best In Public Relations


CHICAGO (May 26, 2011) The Public Relations Society of America Chicago Chapter (PRSA Chicago) honored the best in public relations at its annual PRSA Skyline Awards Celebration last night. The program recognizes Chicagoland public relations practitioners who have successfully addressed contemporary issues using public relations techniques with exemplary skill, creativity and resourcefulness.

Navistar International Corporation took home the organization’s top award, winning the Best of Skyline for its “A Boss Saves Jobs, Becomes a Community Hero” campaign. The program, which shared the story of a boss who paid employees to conduct volunteer work in the community during the economic downturn instead of laying them off, also won the “Reputation and Brand Management: Businesses/Companies with sales of more than $10 billion” category. Winning entries in all program categories are considered for the Best of Skyline Award.

In addition to Skyline Awards, PRSA Chicago honored three individuals whose achievements and contributions in the field of public relations have stood out during the last year.

  • David Axelrod, former senior adviser to President Barack Obama and senior strategist to Obama’s 2008 presidential campaign, was named the Public Relations Professional of the Year.
  • Maria E. Wynne, CEO of Girl Scouts of Greater Chicago and Northwest Indiana, the largest Girl Scouts council in the country, was named Executive of the Year.
  • Rachel Gerds, communications manager for Harris Bank, received the Young Public Relations Professional of the Year award.

In addition, the winners of the annual PRSA Chicago Scholarship Award were announced.

Winners were chosen based on professionalism, commitment to a career in the public relations profession, and their ideas about how PRSA Chicago can recruit members from the industry’s vibrant young professional scene. Kate Jacobson, a student at Columbia College, received the top PRSA Chicago Scholarship Award for $1,000.

“Jacobson is the heart and soul of our PRSSA chapter,” said Anne Marie Mitchell, PR Studies & full-time faculty member and PRSSA Faculty Advisor at Columbia College Chicago. “From managing media relations and networking events for the local PRSSA chapter to showing outstanding leadership in creating and executing what was hailed as the school’s event of the year, her unparalleled dedication and commitment to excellence make her very deserving of this award.”

Two public relations and advertising students from DePaul University, Sonal Moraes and Lauren Snyder, were selected as runners up and received $500 each.

Winning a PRSA Chicago Skyline Award is Chicago’s most prestigious mark of distinction for public relations professionals. The wide range of the evening’s honorees included: Kimberly-Clark Huggies, Exelon Corporation, Howard Brown Health Center, KFC, American Egg Board, Unilever –Suave Professionals, AIDS Foundation of Chicago Sankofa Cultural Arts & Business Center, Kellogg School of Management, Procter & Gamble, Best Buy, McDonald’s USA, Solo Cup Company, Howard Brown Health Center, The Dow Chemical Company, Crocs, Inc., American College of Allergy, Asthma and Immunology, Jelmar, Inc., Catholic Extension, ConAgra Foods, Jewish United Fund and Delta Faucet Company. In total, more than 50 awards honoring exemplary public relations campaigns and tactics were given.  MSL Chicago, Edelman, Weber Shandwick and Ogilvy Public Relations Worldwide each took home four awards in a variety of categories.

The PRSA Chicago Skyline Awards were sponsored by Synaptic Digital. Synaptic Digital connects brands with their audiences across an evolving media landscape through the power of video. It is the premier content creation and multichannel distribution platform for brands, organizations and their agencies.

Click here for a full list of Skyline Award winners.

For more information and a full list of Skyline Award winners, visit www.prsachicago.com.

About PRSA Chicago
PRSA Chicago is the fourth largest chapter in the country. The chapter was founded in 1948 to provide professionals with programs and activities designed to meet their needs for professional development and networking. Today, it’s almost 500 members represent a cross-section of industries, with a diverse mix of Fortune 100 corporations, public relations agencies, associations and non-profit organizations. The goal of PRSA Chicago is to advance the profession of public relations, promote high professional and ethical standards and build the reputation of the profession in the Chicago area.

As part of PRSA Chicago, members have access to the national Public Relations Society of America, the world’s largest organization for public relations professionals. The Society has nearly 32,000 professional and student members. PRSA is organized into more than 100 Chapters nationwide, 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has nearly 300 Chapters at colleges and universities throughout the United States.


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