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Professional Development Workshop
"Creative Communications" May 13
Take advantage of this rare opportunity to learn about creativity from one of the Chicago PR industry's most creative minds. This brainstorming guru has helped dream up, and implement award-winning ideas throughout her career. Learn how to focus your creative ideas in a way that gets at the business objectives of your company or client, and be inspired by the stories behind some of the most creative ideas to come out of the Chicago market.
Our Speaker: Lisa Claybon - Vice President, Fleishman-Hillard
Lisa Claybon is a vice president at Fleishman-Hillard with experience in branding, reputation management, philanthropic and community relations activities. Since joining Fleishman-Hillard in 1999, she has managed brand launches, social responsibility programs, messaging and brand positioning activities for companies, not-for-profit and communiity organizations, including Gatorade, McDonald's and Ernst & Young, in addition to Junior Achievement and National Adoption Day. Her work also extends to helping companies such as ConAgra Foods, AT&T and Motorola develop and launch signature Foundation and corporate giving initiatives.
Currently, Claybon is leading the ConAgra Foods Foundation in a repositioning effort to streamline giving and communications around the childhood hunger space. In addition, Claybon oversaw the Gatorade's Get Kids in Action program, a four-year, $4 million partnership with the University of North Carolina School of Public Health and Department of Athletics, designed to decrease childhood obesity. She also led efforts to help the company develop a gloval brand corporate social responsibilitiy program, bringing more than 20 countries together to agree on a single platform.
Claybon's experience includes leading the award-winning campaign: "Manhole Masterpieces: Van Gogh and Gauguin in the Streets of Chicago," in which young local artists replicated these masters' works on manhole covers, in conjunction with AT&T's support of the Van Gogh and Gauguin exhibition at The Art Institute of Chicago. This program received the industry's highest honors, the Public Relations Society of America's Silver Anvil, the PR Week Award and a Gold Sabre.
She is a graduate of the University of Michigan where she received a bachelor of arts degree in communications studies. In 2005, PR Week named Claybon one of the nation's "Ten Rising Stars."
Tuesday, May 13, 2008
5:30 - 6 p.m. Networking
6 - 7 p.m. Workshop and Q & A
To attend this workshop you must pre-register for the event.
Registration due May 12, 2008
LOCATION: GolinHarris 111 East Wacker Dr.
** Please bring a photo ID **
Welcome to YPN!
PRSA Chicago's Young Professionals Network (YPN) welcomes Chicago's up and coming PR practitioners and communications strategists. With a new lineup of events, including FREE monthly "PR Happy Hour" socials and regular Brown Bag development workshops, the group is designed to help the city's young professionals through peer support, leadership opportunities, professional development and job assistance.
Get connected!
Do you need to make a few strong PR connections? Want to hang out with other young PR professionals from Chicago? Have on-the-job questions and challenges that you want to bounce off your peers? Monthly socials provide a relaxed environment to meet new people. Each month, we select a different Chicago hot spot to host our “PR Happy Hour” and leave the topics of conversation up to those who join us.
Hone your skills!
YPN also hosts Brown Bag development workshops throughout the year. Join us as we meet with senior practitioners and discuss our questions and concerns. Some of the topics will include balancing the work/life relationship, the secrets to successful media relations, agency PR vs. Corporate PR and more.
The details for upcoming events will be posted on this page so check in often. For more information, please email at ypnprsa@gmail.com:
YPN Co- Chairs
- Jenny Keeney
- Mike Banas
